YOLK —

BRANDING

THE WHAT

Yolk is a breakfast restaurant located in Nacogdoches, Texas that celebrates the insides. Beginning with the insides of quality food and the insides of good people and moving into inside outs, inside jokes and inside scoops. Yolk finds its own name from the inside of an egg. Yolk celebrates the uniqueness of the “insides" by in its visual quirks.

Yolk is a breakfast restaurant located in Nacogdoches, Texas that celebrates the insides. Beginning with the insides of quality food and the insides of good people and moving into inside outs, inside jokes and inside scoops. Yolk finds its own name from the inside of an egg. Yolk celebrates the uniqueness of the “insides" by in its visual quirks.

THE HOW

Yolk finds its roots in an advant-grade spikey serif logotype. The grid that guides the brand system is built entirely from the lines of the inside of the logotype. This paired with weird visually vibrating colors and funky food photography that celebrates the insides of things and builds an aesthetically appealing look for the breakfast spot.

Yolk finds its roots in an advant-grade spikey serif logotype. The grid that guides the brand system is built entirely from the lines of the inside of the logotype. This paired with weird visually vibrating colors and funky food photography that celebrates the insides of things and builds an aesthetically appealing look for the breakfast spot.

AWARDS

Communication Arts Student Showcase

AIGA A14 Awards

Behance feature on Graphic Design

Behance feature on Adobe InDesign

Communication Arts Student Showcase

AIGA A14 Awards

Behance feature on Graphic Design

Behance feature on Adobe InDesign

ALSO FOUND ON

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