TESLA —

TESLA —

BRANDING  +  ICONS

BRANDING  +  ICONS

THE WHAT

Tesla pushes the envelope of what green energy is capable of. However Tesla’s reach goes far beyond sleek electric cars. This new mark embraces the entire company's scope of reach. Tesla has built a successful company on the basis of the beauty in simplicity.

Tesla pushes the envelope of what green energy is capable of. However Tesla’s reach goes far beyond sleek electric cars. This new mark embraces the entire company's scope of reach. Tesla has built a successful company on the basis of the beauty in simplicity.

THE HOW

This simplicity is communicated by breaking the company down to two forms; the squares of the solar energy panels and the circles of the electric car wheels. The logo is formed in the iconic suicide car doors that lift it's arms and stand on the shoulders of the squares and circles.

This simplicity is communicated by breaking the company down to two forms; the squares of the solar energy panels and the circles of the electric car wheels. The logo is formed in the iconic suicide car doors that lift it's arms and stand on the shoulders of the squares and circles.

This simplicity is communicated by breaking the company down to two forms; the squares of the solar energy panels and the circles of the electric car wheels. The logo is formed in the iconic suicide car doors that lift it's arms and stand on the shoulders of the squares and circles.

ALSO FOUND ON

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